-Maren J. Arp-

Isn´t it true that in business we always tend to produce more and more in order to sell more and more? That is the trend, where we are heading: Produce more and with that cheaper, sell more for a cheaper price, so that people will actually demand more…and so on.

But while we are keeping to produce more and more in one part of the world it is failing to arrive to other parts. Whereas for us it is normal that the shelves in supermarkets that are on every second corner are always full, for people in many parts of the world and specially for people in crisis areas it is anything but normal.

Despite the huge supply in some countries, hunger is still a big problem in the world. That is why Esther Ndichu, responsible for the UPS Foundation’s global humanitarian engagements, says that hunger is not caused by a lack of food but by a problem of logistics. She actually claims, that the world´s food production could satisfy the hunger of the world´s entire population if it was only able to be provided at the right place. Esther says that food often rots when it is already close to the people that need it and that farmers are often not able to get the fresh goods to markets without them to perish.

Whereas we are talking about Internet of Things, drones, block chain and other sophisticated technologies that can and will have a great impact on optimizing the future of logistics, in some parts of the world there would already be a great improvement with just providing the farmers a bike or anything else on which to carry the products, so it can be moved faster from one place to another. I just wanted to share this speech with you, because I felt reminded that sometimes we are so caught up in our world of technology, internet and so many things that we tend to forget that there are other places in the world, where nothing of all that is granted and where small changes can still make a huge difference.