I have found an interesting article about Black Friday. As everybody knows, Black Friday has its origin in United States where you can get great deals on goods that may eventually become Christmas presents. In this way, companies can give a boost in their sales and improve their economies.
This year, a day of discounts in commerce (Black Friday), is going to generate 13% more revenue in purchases on Internet compared to the previous year, to 1.267 million euros according to estimates of Adigital (which encompasses more than 500 companies).
The day will be November 25th in the United States, and it will be during several days in Europe. In fact, Adigital has indicated that “companies will be 5.3% of the total volume if business that will move e-commerce in Spain this year”.
In addition, 81% of the 298 companies surveyed by Adigital will launch special promotions during Black Friday, which means a 17% increase compared to the previous year.
On the other hand, the cruise company Norwegian Cruise Line gave discounts of up to 200 euros in a new promotion with seven days of duration. The offer was for itineraries of five or more nights with departures from May 28 to September 30, 2016.